One can get varied clients and suppliers on the B2B marketplace. It is a platform which brings buyers and sellers together and gets to know about their prospective clients without the use of resources. Companies can not only save on their operating costs, but can also bring new trade leads to them. Every buyer and seller can offer or accept trade offers online which will save their time and money.
The internet has brought a great revolution in the field of business and changed the way of operating the business. Geographic limitations cannot affect the business dealing in any way and the barriers of communication no longer exist now. One needs not to go to look for clients and suppliers in the open market and can sit at home to find them on the internet. B2B marketplaces are the chief source of making the business operations easier and faster.
B2B is a type of marketing strategy which is now followed by most of the companies through online portals. This strategy has now become the main concern for most of the companies because it is a very beneficial strategy for everyone. B2B focuses upon the expansion of business operation through bringing them new opportunities and digging out new markets.
There are numerous B2B sites which are very helpful for companies to promote their products and services in the global market. One can not only get supplies online, but can also offer deals to other companies in need of supplies.
Difference between B2B and B2C
B2B is very different from B2C because the ultimate consumer is nowhere involved in this circle. Only two types of businesses are involved in B2B like:
A factory producing goods, A raw material supplier, A wholesaler and A retailer
The entire purchasing process differs in both the marketing strategies. The B2B market focuses upon knowledge and information and companies get involved in trade offers where they can get their objectives achieved by their products and services.
Whereas in B2C, the consumers, make their purchase from retailers in the quantity they need products and services. Consumers purchase only that many products which they need to consume on a daily basis. The retailers do not make any trade offers to the ultimate consumers as they purchase goods in a very small quantity.
Businesses are getting an active platform to improve their visibility online and getting more market share. Those businesses involved in import and export activities can conveniently deal online as they do not have to make much effort. The overall growth of a company improves a lot, which directly affects the return on investment.
Commercial transactions and trade offers have become easier with the help of B2B portals and marketplace. The directory is always active and one can get new information about new clients and promoting strategies competitors are making use of. E- commerce is the future of the entire industrial sector helping it to cope up with the cut throat competition.