Digital marketing is advertising delivered through digital channels such as search engines, social media, email, websites, and mobile apps.
In lay man’s language, it can be said digital marketing is selling a product or service using an online platform. And as more than 3.5 billion people are searching for their products or services online, digital marketing can be a very huge medium to target these audiences.
Benefits of digital marketing in your business.
Now a day internet has become the extraordinary platform to spread information all over the globe. And if one wants to expand his business from local to national or international, the presence of the business in the digital platform is most important.
In traditional marketing, it is difficult to trace whether the information has gone to the right customer or not. But in digital marketing, we can easily track it. The analytics from digital marketing can also track potential customer’s actions from decisions to preference.
In traditional marketing, we cannot personalize our customers but with the use of digital marketing and analytics, we can easily greet them with targeted offers. This will ultimately help in transforming a potential customer into a customer.
The pay per click, display, social media ads helps to target the customers who can be interested in your products or services. As it helps in targeting your customers based on geographic, characteristic basis. If you are planning to target a single area of Pune along with to the customer between the age group of 20-25 it is difficult to target through traditional marketing but it can be done through social media campaigns or placing the ad in SERP.